Cuties (2020) Review: Intent vs. Critique

Image for post
Image for post
Fathia Youssouf as Amy in Cuties (2020) directed by Maïmouna Doucouré, Netflix.

What was the intent of Cuties?

When Doucouré began researching for the film, she interviewed young girls and asked them how they navigated life in society, especially in the age of social media. Also, how young girls were trying to understand femininity and girlhood, this film intended to critique the hypersexualization of young girls in the age of social media. Young girls are oblivious to the dangers of social media, and that is one of the themes that Doucouré explores in the film.

Becoming a target of right-wing conspiracy theorists

Image for post
Image for post
Screenshot from Buzzfeed.

Netflix’s marketing gone wrong

Image for post
Image for post
Poster by Netflix and the original poster which was promoted in 2020 Sundance Film Festival and France.
Image for post
Image for post
The original synopsis on Netlfix.
Netflix's statement.

What Cuties got wrong

The film is a social commentary on the hypersexualization of young girls and juxtaposes this problem with how society views young girls and women. It is about exploring femininity and girlhood, especially at a young age, while also figuring out their place in the world.

Beyond Cuties and Hollywood

In Hollywood, there are several movies and television shows that depict the hypersexualization of young girls and teenagers. In these worlds, storylines about young teenagers dating their teachers and statutory rape are considered normal. Pretty Little Liars had normalized these kinds of scenes that were targeted towards young teenagers.

Conclusion

Image for post
Image for post
Médina El Aidi-Azouni as Angelica and Fathia Youssouf as Amy in Cuties (2020) directed by Maïmouna Doucouré, Netflix.

Writer | Contributor at Women’s Republic | https://linktr.ee/nuhahassan

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store